3 stories tagged #churn.
Net retention has compressed across B2B SaaS since 2023. The teams holding the line are operating with earlier churn signals, better expansion motions, and tighter coordination between CS and product. The stories here cover what is actually working — and what looks like motion without movement.
Marketers are replacing SaaS tools with AI-built alternatives, which is driving churn and altering where value resides in martech, as detailed in a recent analysis. Mid-market firms have experienced a 35% year-over-year decline in renewals for single-function martech tools, according to reports cited in the article.
Marketers are replacing SaaS tools with AI-built alternatives, resulting in mid-market firms experiencing a 35% year-over-year decline in renewals for single-function martech tools, as detailed in Chiefmartec & MartechTribe’s “Martech for 2026 Report.” Chris Penn, co-founder and chief data officer at TrustInsights.ai, notes that this shift commoditizes software, with about 63% of Vibe Coding users being non-developers, according to Superframeworks’ “Vibe Coding Tipping Point 2026” report.
Mid-market firms have experienced a 35% year-over-year decline in renewals for single-function martech tools, as marketers increasingly replace these with AI-built alternatives, according to data from Chiefmartec & MartechTribe’s 'Martech for 2026 Report'. Chris Penn, chief data officer at TrustInsights.ai, notes that vibe coding makes software a commodity, with about 63% of its users being non-developers, based on Superframeworks’ 'Vibe Coding Tipping Point 2026' report.