3 stories tagged #cdp.
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Marketing leaders are confronting a strategic choice on where customer data, intelligence, and decision-making should reside as autonomous AI agents rise and composability becomes standard, according to MarTech.
Early CDPs unified fragmented data to support audience building, personalization, and campaign execution. Composable CDPs introduced a modular, warehouse-centric model to reduce duplication and increase control over technology choices.
Auxia today announced the launch of Auxia Agent Studio, a product where marketers engage artificial intelligence agents to plan, build, and launch campaigns across a team’s existing stack, according to [Demand Gen Report](https://www.demandgenreport.com/industry-news/news-brief/auxia-launches-new-operating-system-for-marketing-teams/54237/).
Many customer data platforms excel at activation but struggle to unify fragmented data, according to MarTech. The silver layer determines whether they deliver on that promise.
Enterprises buy technology expecting real-time personalization and omnichannel orchestration. They find these capabilities out of reach because the missing layer underneath activation tools prevents results.