Nine in 10 B2B marketing leaders report that AI visibility is an investment-level priority or higher. Two-thirds of surveyed B2B buyers use GenAI as much or more than search when researching vendors. Brands that fail to appear in AI citations become invisible to these buyers.
According to [Demand Gen Report](https://www.demandgenreport.com/demanding-views/three-signals-that-make-your-brand-impossible-for-ai-to-ignore/53827/), many organizations continue to apply the classic SEO playbook of...