2 stories tagged #campaign-production.
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Microsoft now touches nearly every stage of how a business actually buys through LinkedIn for identity, Copilot and Bing for research, its ad network for media, Dynamics for the CRM record, and Teams for where the work happens. No other company holds that much of the chain at once.
85% of enterprise marketing teams missed a campaign launch date last year due to approvals, revisions, and four people touching a single email before it ever went out.
AI has made content creation one of the fastest parts of campaign production, yet approvals, compliance reviews and cross-functional handoffs stretch timelines because workflows were never redesigned for AI scale, according to Demand Gen Report.
Content creation has become one of the fastest parts of the process. In findings referenced in the Demand Gen Report Q&A, 88% of marketing teams generate ideas and content quickly, but approvals hold up progress.