#build-vs-buy

At the May 2026 MarTech Conference, operations leaders examined how to stop AI tools from creating a disconnected stack of point solutions, according to [MarTech](https://martech.org/the-art-of-doing-more-with-less-the-new-marketing-operations-stack/).

Navigating dozens of interconnected systems often feels like high-stakes Jenga, where moving one piece in a CRM can affect 30 downstream workflows.

Operations leaders at the May 2026 MarTech Conference discussed how to prevent AI point solutions from forming disconnected layers that increase governance demands, according to [MarTech](https://martech.org/the-art-of-doing-more-with-less-the-new-marketing-operations-stack/).

Panelists noted that adding AI to existing systems often creates faster versions of prior workflow problems rather than resolving them.

Jessica Kao, director of B2B GTM transformation advisor at Adobe, argued for...