Salesforce’s State of Marketing 2026 found that 75% of marketers use some form of AI, with only 16% running anything genuinely agentic. Supermetrics’ 2026 Marketing Data Report puts full workflow adoption at 6%. Adobe’s State of Marketing in an AI-Driven World found that only 7% have achieved business results, and eight in 10 marketing teams missed an opportunity last quarter because they couldn’t respond fast enough.
Marketing Ops