Many CMOs receive the directive from their board or CFO to hit the pipeline number while cutting the budget, according to Heinz Marketing. AI is introduced in these conversations as the immediate answer to the task of doing more with less. The source states that AI writing first drafts or scoring and routing leads is presented as a way to reduce the need for writers or operations staff.
Heinz Marketing explains that treating "do more with less" as a strategy leads teams to burnout or reliance...