2 stories tagged #budget-allocation.
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In March 2025, AI-referred traffic to U.S. retail sites converted 38% worse than everything else. By March 2026, the same channel converted 42% better according to Adobe Digital Insights data covering more than a trillion site visits. Microsoft Clarity analysis of more than 1,200 websites in December 2025 recorded AI referral sign-up conversion at 1.66% versus 0.15% from organic search.
Semrush data placed the conversion lift for LLM visitors at 4.4x compared with traditional organic.
A June 2026 McKinsey survey found that 96% of CMOs agreed they feel excited about the possibilities of AI at work, while only 28% viewed their companies as pursuing a fundamental rewiring of marketing teams and workflows, according to [MarTech](https://martech.org/what-cmos-should-be-doing-about-ai-right-now/).
The same McKinsey survey showed 80% of CMOs agreed that AI poses a threat to their job security.