2 stories tagged #brand.
A small set of stories on this topic. Browse the latest across all topics, or jump to a more active tag below.
View all news →
AI-native CEOs are cutting the CMO role and collapsing marketing under revenue, sales, and product teams. PLG darlings and AI-native startups are folding brand into product. This shift occurs because some leaders view product as the marketing itself.
Product adoption and market perception do not share timelines, success metrics, or required instincts. Product teams focus on adoption, usability, and velocity. Brand teams address perception, trust, and position.
AI is already transforming marketing by altering discovery, buying decisions, and market competition, yet many marketing leaders are primarily evaluated on campaign execution rather than guiding enterprise transformation, according to MarTech. Gartner research indicates that 82% of business leaders believe their company’s brand and culture must evolve to keep pace with AI, but only 15% of CEOs see their marketing leader as strongly AI savvy, creating a gap that threatens marketing’s strategic...