Forrester published a blog post on January 15, 2026, outlining the GTM singularity as a convergence of buyer autonomy and AI that collapses traditional go-to-market fault lines.
According to Forrester Sales Insights, buyers now rely on AI-powered search, deploy AI agents, consult expanded buying networks, and make decisions before sellers enter conversations. The post states that this creates a state of unpredictability where traditional rules no longer apply.