2 stories tagged #b2b-buying.
A small set of stories on this topic. Browse the latest across all topics, or jump to a more active tag below.
View all news →
Today's buying journey involves movement between ChatGPT, Google, TikTok, Reddit, YouTube, LinkedIn, and influencer recommendations rather than starting with a single Google search. Buyers collect information from multiple sources until reaching a decision.
Sixty-five percent of Americans used AI search in the past six months, yet only 15% said they trust it a lot, according to research from Yelp cited in [MarTech](https://martech.org/can-marketers-navigate-ai-searchs-trust-cliff/). Consumers apply AI tools to compare products, research vendors, and narrow options despite the trust shortfall.