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According to [MarTech](https://martech.org/ai-is-not-the-skill-email-marketers-need-most/), 35% of companies prioritize AI skills when hiring email marketing teams based on Litmus The State of Email 2026 findings. At the same time, 31% of teams prioritize email campaign strategy and planning.
The MarTech article states that AI serves as a tool for drafting campaign copy, suggesting subject lines, generating content variations, and revealing patterns.
According to MarTech, 35% of companies now prioritize AI skills when hiring for email marketing teams, making it the leading skill cited in The State of Email 2026 report.
Nearly a third (31%) of teams prioritize email campaign strategy and planning. Marketing automation and workflow development ranks next at 27%. Data analysis and reporting follows at 24%.
Marketers obtain stronger outputs from large language models when they treat the systems as sparring partners instead of answer machines, according to MarTech.
Tech columnist Christopher Mims described a test using prediction scenarios from Polymarket. Pure AI models outperformed human-only groups. Hybrid teams that accepted AI answers without challenge performed worse than AI alone.
Marketers obtain better results from large language models when they challenge outputs instead of accepting them directly. According to MarTech, an experiment described in The Wall Street Journal tested AI alone, humans alone, and hybrid teams on one-hour predictions of real-world events drawn from Polymarket scenarios. Pure AI models outperformed human-only groups but trailed prediction market benchmarks.
HubSpot released 15 updates in March 2026 that focus on increasing flexibility in automation, workflows, and CRM management, addressing previous limitations for managers and admins. These changes allow teams to adapt HubSpot more precisely to their business operations, particularly in areas like timing logic and data structure, according to [MarTech](https://martech.org/15-hubspot-updates-from-march-2026-managers-and-admins-need-to-know/).