5 stories tagged #automation.
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Theorem research shows that manual errors and disconnected workflows in the pre-sales phase are slowing deal execution and introducing risk into advertising revenue operations, according to [Demand Gen Report](https://www.demandgenreport.com/industry-news/news-brief/pre-sales-phase-is-advertising-sales-most-overlooked-revenue-risk-theorem/53548/).
New research from Theorem found that 77% of organizations experience manual errors in pre-sales that disrupt advertising revenue execution.
Sales teams face difficulty identifying which leads matter amid disconnected tools, manual qualification, and subjective scoring that slows cycles. According to [HubSpot Sales Blog](https://blog.hubspot.com/sales/lead-scoring-automation-tools), 28% of sales professionals cite lengthy sales processes as the primary reason good prospects back out of deals.
Lead scoring automation tools assign numerical values to leads based on predefined criteria, behavioral patterns, and predictive signals.
HubSpot Sales Blog published a guide titled "Sales acceleration platforms: Our top picks for 2026" that defines sales acceleration platforms as tools providing automation for prospecting, email drafting, timely prospect engagement, and pipeline analysis according to [HubSpot Sales Blog](https://blog.hubspot.com/sales/sales-acceleration-platform).
The platforms address deals that lose steam when leads wait too long for responses and follow-ups turn inconsistent.
According to [MarTech](https://martech.org/ai-is-not-the-skill-email-marketers-need-most/), 35% of companies prioritize AI skills when hiring email marketing teams based on Litmus The State of Email 2026 findings. At the same time, 31% of teams prioritize email campaign strategy and planning.
The MarTech article states that AI serves as a tool for drafting campaign copy, suggesting subject lines, generating content variations, and revealing patterns.
HubSpot released 15 updates in March 2026 that focus on increasing flexibility in automation, workflows, and CRM management, addressing previous limitations for managers and admins. These changes allow teams to adapt HubSpot more precisely to their business operations, particularly in areas like timing logic and data structure, according to [MarTech](https://martech.org/15-hubspot-updates-from-march-2026-managers-and-admins-need-to-know/).