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Demand Gen

WunderKIND Ads Issues First CTV Pause Ad Benchmarks

Monday, June 29, 2026, 1:16 PM PT by Pete Furseth

Programmatic CTV Pause Ads outperformed traditional 60-second CTV spots across all 13 verticals studied according to [Demand Gen Report](https://www.demandgenreport.com/industry-news/news-brief/wunderkind-ads-releases-first-benchmarks-for-programmatic-ctv-pause-ads/53476/). The WunderKIND Ads analysis of millions of impressions found Pause Ads delivered nearly 2X higher attention time.

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