Marketing campaigns involve platforms, channels, and data flows that can fall out of sync, leading to potential breakdowns, as detailed in a recent article from MarTech. According to [MarTech](https://martech.org/moving-beyond-silos-to-align-complex-customer-journeys/), martech practitioners help maintain alignment by navigating these elements, which include systems like CRMs and CDPs, to improve speed to market, conversion rates, and customer satisfaction.
Martech practitioners frequently...