#ai-stack

At the May 2026 MarTech Conference, operations leaders addressed the challenge of preventing AI tools from forming disconnected point solutions that increase governance complexity.

Dozens of interconnected systems create high-stakes dependencies where changes in one CRM element can affect 30 downstream workflows. Jessica Kao argued that centralized ownership across web, marketing, and sales operations enables faster pivots.

Operations leaders at the May 2026 MarTech Conference addressed how to stop AI point solutions from turning marketing stacks into disconnected messes, according to [MarTech](https://martech.org/the-art-of-doing-more-with-less-the-new-marketing-operations-stack/).

Jessica Kao, director of B2B GTM transformation advisor at Adobe, argued for centralized ownership of web, marketing, and sales operations.

At the May 2026 MarTech Conference, operations leaders discussed how AI adds governance complexity while promising efficiency, focusing on preventing GTM stacks from becoming disconnected point solutions.

Navigating dozens of interconnected systems creates risks where changes in one CRM can affect 30 downstream workflows. Jessica Kao, director of B2B GTM transformation advisor at Adobe, argued for centralized ownership.

At the May 2026 MarTech Conference, operations leaders addressed the challenge of preventing GTM stacks from becoming disconnected collections of AI point solutions.

Jessica Kao, director of B2B GTM transformation advisor at Adobe, argued for centralized ownership of web, marketing, and sales operations.

At the May 2026 MarTech Conference, operations leaders examined how to stop AI tools from creating a disconnected stack of point solutions, according to [MarTech](https://martech.org/the-art-of-doing-more-with-less-the-new-marketing-operations-stack/).

Navigating dozens of interconnected systems often feels like high-stakes Jenga, where moving one piece in a CRM can affect 30 downstream workflows.