2 stories tagged #ai-referrals.
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Monthly visits to Demandbase-tracked B2B websites from ChatGPT reached 2.6 million in June 2026, up 303% from roughly 645,000 visits in June 2025. The data come from Demandbase customer platform records and show a sharp increase beginning in May 2026.
according to [Demand Gen Report](https://www.demandgenreport.com/industry-news/news-brief/demandbase-chatgpt-referrals-to-b2b-websites-nearly-quadrupled-in-a-year/54113/).
Labs by Demandbase tracked the rise of AI assistants as referral sources.
In March 2025, AI-referred traffic to U.S. retail sites converted 38% worse than everything else. By March 2026, the same channel converted 42% better according to Adobe Digital Insights data covering more than a trillion site visits. Microsoft Clarity analysis of more than 1,200 websites in December 2025 recorded AI referral sign-up conversion at 1.66% versus 0.15% from organic search.
Semrush data placed the conversion lift for LLM visitors at 4.4x compared with traditional organic.