2 stories tagged #ai-advertising.
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Consumers are giving mixed signals about AI content in marketing. People like ads and content that feel useful and relevant, but many are still turned off by marketing that comes across as robotic, emotionally empty, or a little too invasive.
Seventy percent of consumers said they can usually spot an AI-generated ad because it feels like it is missing its soul, according to Canva’s “The state of marketing and AI 2026” report cited by MarTech.
Microsoft is introducing AI Max for Search campaigns, which expands query matching and personalizes ad delivery across Copilot and Bing, as part of updates designed to help advertisers maintain visibility as AI agents take on larger roles in discovery and transactions, according to [MarTech](https://martech.org/microsoft-updates-ads-platform-for-ai-driven-discovery/).