AI is now the main driver of increased martech budgets, according to MarTech. Research on martech performance finds that only 49% of martech tools are actively used. Only 15% of organizations qualify as high performers who meet strategic goals and demonstrate a positive ROI.
This gap produces workslop, defined as low-quality generic output that results when teams face pressure to use AI for higher volume without time for quality control.
Leadership often fails to define how to use AI and what...