Optimized Sales Optimized Marketing Target Accounts For CROs For CFOs For CMOs Blog News Glossary Compare Tools About Schedule a Demo
TAG

#AI-marketing

1 story tagged #AI-marketing.

AI in Marketing

AI in marketing has moved past content generation. The interesting work is in attribution, campaign optimization, lifecycle personalization, and pipeline scoring. The stories here focus on what AI marketing tools actually change in a marketer's week — and what they do not.

Magnifying glass highlighting stacked area charts for business analysis.
Marketing Ops

Marketers Enhance AI Results by Using Chatbots as Sparring Partners

In a recent essay for The Wall Street Journal, tech columnist Christopher Mims described an experiment where humans interacting with AI as sparring partners achieved superior results in predicting real-world events. The experiment involved groups using AI models like ChatGPT and Gemini, humans alone, and hybrid teams, with the hybrid approach yielding the best performance when participants questioned AI assumptions, according to...

Read Full Article →