5 stories tagged #AI-marketing.
In a recent essay for The Wall Street Journal, tech columnist Christopher Mims described an experiment where humans interacting with AI as sparring partners achieved superior results in predicting real-world events. The experiment involved groups using AI models like ChatGPT and Gemini, humans alone, and hybrid teams, with the hybrid approach yielding the best performance when participants questioned AI assumptions, according to...
At the May 2026 MarTech Conference, a panel moderated by Angela Vega, director of capabilities and operations at Expedia Group, featured marketing leaders discussing how brands can deliver personalized customer experiences without appearing invasive. The session, titled "Winning attention without losing trust: creating meaningful moments across the customer journey," included Alec Haase, general manager of AI products at High Touch; Sean Nowlin, founder and CEO of Spotlight IQ; and Ed Poppe,...
At the May 2026 MarTech Conference, a panel moderated by Angela Vega, director of capabilities and operations at Expedia Group, explored how brands can deliver personalized customer experiences without eroding trust. The session, titled 'Winning attention without losing trust: creating meaningful moments across the customer journey,' featured panelists Alec Haase from High Touch, Sean Nowlin from Spotlight IQ, and Ed Poppe from Poppe Marketing, who emphasized that personalization succeeds only...
At the May 2026 MarTech Conference, a panel of marketing leaders addressed how brands can deliver personalized customer experiences without making customers feel surveilled, according to [MarTech](https://martech.org/creating-meaningful-moments-across-the-customer-journey/).
For more than a decade, B2B marketing leaders optimized for search engines using keywords, backlinks, technical SEO and steady content production to determine visibility, but this model is now being disrupted by AI-powered answer engines that summarize, interpret and recommend suppliers before a buyer clicks a link, according to Demand Gen Report.