MarTech Conference Explores Efficient Marketing Operations Stack
A session at the May 6th MarTech Conference features leaders discussing how to transform marketing operations from maintenance-focused to proactive business drivers.
MarTech Conference Spotlights Marketing Operations Evolution
At the May 6th MarTech Conference, a session titled 'The art of doing more with less: The new marketing operations stack' will address how marketing operations teams shift from routine maintenance of tech stacks to strategic roles in business growth. Moderated by Mike Rizzo, CEO of MarketingOps.com, the panel includes Fergus Ashe, chief commercial officer at Screendragon; Julz James, director of GTM systems at Fleetio; and Jessica Kao, director of B2B GTM transformation advisory at Adobe, focusing on navigating complex stacks with limited resources, as detailed in the conference agenda.
Panel and Moderation Details
The session is moderated by Mike Rizzo and features panelists who are actively reshaping marketing operations boundaries, including Fergus Ashe from Screendragon, Julz James from Fleetio, and Jessica Kao from Adobe. According to MarTech, these leaders will discuss overcoming the challenges of 'maintenance mode' that consumes bandwidth for strategic work, emphasizing how operations teams handle systems and data flow behind the scenes.
Key Topics and Strategies
Participants will learn to prioritize workflows that enhance efficiency and revenue, streamline the tech stack by focusing on integration to reduce tool fatigue, and eliminate bottlenecks to move beyond support roles into enabling the entire go-to-market organization. As is widely known in the industry, marketing operations often involve fragmented processes that slow teams, and this session provides a roadmap for a leaner operations function, positioning such work as the engine of marketing performance. The discussion targets shifting from reactive to proactive approaches, according to MarTech.
Conference Access and Opportunities
The May 6th MarTech Conference is online and free to register, offering seven panel discussions with marketers in practical settings, including this session on optimizing operations. Attendees can gain insights into making marketing operations more visible and vital without adding tools, as outlined in the event details.
