MarTech Conference Session Explores Modern Marketing Operations
A session at the May 6th MarTech Conference discusses transforming marketing operations from maintenance to proactive growth.
MarTech Conference to Host Session on Marketing Operations
At the May 6th MarTech Conference, a session titled 'The art of doing more with less: The new marketing operations stack' will feature marketing leaders discussing how to shift marketing operations from a maintenance-focused role to a proactive driver of business growth, according to MarTech. The event is online and includes panelists addressing challenges like managing complex tech stacks with limited resources.
Session Focus and Benefits
The session, moderated by Mike Rizzo, CEO of MarketingOps.com, aims to help attendees prioritize workflows that enhance efficiency and revenue. It covers streamlining the tech stack by focusing on integration rather than adding tools and removing bottlenecks to enable the go-to-market organization, as outlined in the MarTech article.
Key Panelists Involved
Panelists include Fergus Ashe, chief commercial officer at Screendragon; Julz James, director of GTM systems at Fleetio; and Jessica Kao, director of B2B GTM transformation advisor at Adobe. As widely known in B2B SaaS, marketing operations teams often handle data flows and system maintenance, making this session relevant for addressing common industry hurdles.
How to Participate
Registration for the May 6th MarTech Conference is free and allows access to this session along with other panel discussions featuring marketing professionals, according to MarTech.
