MarTech Conference Features Session on Transforming Marketing Operations
The May 6th MarTech Conference includes a session on evolving marketing operations from maintenance to strategic growth, moderated by Mike Rizzo with panelists from Screendragon, Fleetio, and Adobe.
MarTech Conference to Explore New Marketing Operations Strategies
At the May 6th MarTech Conference, a session titled "The art of doing more with less: The new marketing operations stack" will feature marketing leaders discussing how to shift operations from routine maintenance to proactive business drivers, according to MarTech. The panel, moderated by Mike Rizzo, CEO of MarketingOps.com, includes Fergus Ashe, chief commercial officer at Screendragon; Julz James, director of GTM systems at Fleetio; and Jessica Kao, director of B2B GTM transformation at Adobe.
The Challenges of Modern Marketing Operations
Marketing operations teams typically manage the tech stack by keeping systems running and ensuring data flows, but this often leads to a "maintenance mode" that limits bandwidth for strategic contributions, as outlined in the session description from MarTech. Panelists will address the hurdle of navigating a complex stack with fewer resources, where daily tasks like fixing workflows can disconnect teams from broader business goals.
Strategies for Transformation
The session focuses on moving from reactive to proactive roles by prioritizing workflows that enhance efficiency and revenue, streamlining the tech stack through integration rather than adding tools, and removing bottlenecks to enable the entire go-to-market organization, based on insights shared in the MarTech article. Attendees will learn specific approaches, such as identifying high-impact workflows and reducing tool fatigue to make operations more visible and valued.
How to Participate in the Conference
The May 6th MarTech Conference is an online event offering free registration, allowing participants to join discussions like this one to gain practical roadmaps for optimizing marketing operations functions. Widely known in B2B SaaS contexts, such conferences provide platforms for professionals to address operational inefficiencies amid resource constraints.
