MarTech Conference to Host Session on Marketing Operations Efficiency
At the May 6th MarTech Conference, a session explores transforming marketing operations from maintenance-focused to proactive business drivers.
MarTech Conference Features Session on Marketing Operations Transformation
At the May 6th MarTech Conference, a session titled 'The art of doing more with less: The new marketing operations stack' will address how marketing operations teams can shift from routine maintenance to strategic roles, according to MarTech. Moderated by Mike Rizzo, CEO of MarketingOps.com, the panel includes Fergus Ashe, chief commercial officer at Screendragon; Julz James, director of GTM systems at Fleetio; and Jessica Kao, director of B2B GTM transformation advisor at Adobe.
The Challenges of Modern Marketing Operations
Marketing operations teams have traditionally managed the tech stack by keeping systems running and ensuring data flows smoothly, but this often results in a 'maintenance mode' that limits bandwidth for strategic contributions. Navigating a complex stack with fewer resources creates hurdles, making it difficult for teams to connect with the business's creative and commercial goals, as outlined in the session description from MarTech.
Shifting from Reactive to Proactive Roles
The session focuses on transforming marketing operations by prioritizing for impact, such as identifying workflows that enhance efficiency and revenue. It emphasizes streamlining the stack through integration rather than adding tools, and removing bottlenecks to enable the entire go-to-market (GTM) organization to function more effectively.
What Attendees Can Expect
Participants will learn specific strategies to bridge the gap between support roles and business growth, including how to step out of the 'support loop' and make operations work more visible and valued. The conference is online on May 6th, and registration is free, providing access to this and other panel discussions featuring marketing leaders, according to MarTech.
