MarTech Conference Session Focuses on Transforming Marketing Operations
A session at the May 6th MarTech Conference discusses evolving marketing operations from maintenance-focused to proactive business drivers.
Marketing Operations Teams Shift from Maintenance to Strategic Roles
At the May 6th MarTech Conference, a session titled 'The art of doing more with less: The new marketing operations stack' features leaders discussing how marketing operations (MOps) teams can move beyond routine system maintenance to drive business growth, according to MarTech. The session is moderated by Mike Rizzo, CEO of MarketingOps.com, and includes panelists Fergus Ashe, chief commercial officer at Screendragon; Julz James, director of GTM systems at Fleetio; and Jessica Kao, director of B2B GTM transformation advisor at Adobe.
Key Challenges and Solutions in MOps
Marketing operations teams often spend their time on maintenance tasks that limit strategic contributions, as outlined in the session. According to MarTech, participants will learn to prioritize workflows that enhance efficiency and revenue, streamline the tech stack by focusing on integration rather than adding tools, and remove bottlenecks to enable the entire go-to-market (GTM) organization. This approach addresses the common hurdle of navigating a complex stack with limited resources.
Benefits of a Proactive MOps Approach
The session emphasizes transforming MOps into a proactive role by simplifying existing processes, making the function more visible and vital to business goals. As widely known in B2B SaaS contexts, effective MOps integration can reduce operational fragmentation, though this session specifically provides a roadmap for achieving a leaner operations setup.
How to Participate in the Conference
The May 6th MarTech Conference is held online, and registration is free, allowing access to this and other panel discussions featuring marketing professionals, according to MarTech.
