MarTech Conference Explores New Marketing Operations Stack
A session at the May 6th MarTech Conference addresses transforming marketing operations from maintenance-focused to proactive business drivers.
MarTech Conference to Host Session on Marketing Operations Evolution
At the May 6th MarTech Conference, a session titled 'The art of doing more with less: The new marketing operations stack' will feature industry leaders discussing how marketing operations teams can shift from routine maintenance to strategic roles, according to MarTech. The event, held online, includes a panel moderated by Mike Rizzo, CEO of MarketingOps.com, with participants Fergus Ashe, chief commercial officer at Screendragon; Julz James, director of GTM systems at Fleetio; and Jessica Kao, director of B2B GTM transformation advisor at Adobe.
The Challenges in Modern Marketing Operations
Marketing operations teams typically manage the tech stack, ensuring systems run smoothly and data flows effectively, but this maintenance mode often limits their capacity for strategic contributions. The session addresses navigating a complex stack with fewer resources, emphasizing the need to move beyond reactive tasks like fixing workflows to enable greater business impact. Attendees will explore how to prioritize workflows that enhance efficiency and revenue, as outlined in the conference materials.
Key Strategies from the Panel
The panel will cover streamlining the marketing operations stack by focusing on integration rather than adding more tools, which helps reduce tool fatigue and remove bottlenecks that hinder the go-to-market (GTM) organization. According to MarTech, participants will learn to identify high-impact workflows, step out of support roles, and position marketing operations as a vital engine for marketing performance. This approach aims to make operations work more visible and valued within the business.
How to Participate in the Conference
The May 6th MarTech Conference is an online event offering seven panel discussions, including this session, and registration is free. Widely known as a platform for marketing professionals, the conference provides practical insights for those in B2B environments facing resource constraints. Attendees can register directly through the event page to join discussions that offer a roadmap for a leaner operations function, as detailed by MarTech.
