MarTech Conference to Feature Session on Transforming Marketing Operations
A session at the May 6th MarTech Conference explores how marketing operations teams can shift from maintenance to proactive roles by streamlining tech stacks.
At the May 6th MarTech Conference, a session titled "The art of doing more with less: The new marketing operations stack" aims to help marketing operations teams move beyond routine maintenance. Moderated by Mike Rizzo, CEO of MarketingOps.com, the panel includes Fergus Ashe, chief commercial officer at Screendragon; Julz James, director of GTM systems at Fleetio; and Jessica Kao, director of B2B GTM transformation advisor at Adobe, according to MarTech.
Challenges in Modern Marketing Operations
Marketing operations teams often focus on keeping systems running and ensuring data flows, which leaves little room for strategic contributions. This "maintenance mode" creates hurdles in navigating complex tech stacks with limited resources, as the session addresses how teams can feel disconnected from business goals.
Strategies for Transformation
The session outlines ways to prioritize workflows that enhance efficiency and revenue, streamline tech stacks by emphasizing integration over adding tools, and eliminate bottlenecks to transition from a support role to one that enables the entire go-to-market organization. According to MarTech, this approach focuses on making operations work visible and vital without accumulating more tools.
Conference Details and Access
The May 6th MarTech Conference is online and includes this session among seven panel discussions featuring marketing leaders. Registration for the event is free, providing a roadmap for teams dealing with fragmented processes to achieve a leaner operations function. As widely known in B2B SaaS, effective marketing operations can drive business growth, and this session offers practical steps to realize that potential, according to MarTech.
