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Marketing Ops

Marketing Ops Leaders Tackle AI Stack Complexity at 2026 MarTech Conference

At the May 2026 MarTech Conference, operations leaders examined how to stop AI tools from creating a disconnected stack of point solutions, according to [MarTech](https://martech.org/the-art-of-doing-more-with-less-the-new-marketing-operations-stack/).

Navigating dozens of interconnected systems often feels like high-stakes Jenga, where moving one piece in a CRM can affect 30 downstream workflows.

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