3 stories tagged #B2B-marketing.
Buyers are researching independently, comparing options, and forming opinions before engaging with sales, as noted in a recent MarTech article. Google AI Overviews now appear across searches with commercial and transactional intent, meaning the first interaction with a brand might be a synthesized answer from multiple sources rather than direct engagement.
B2B marketing leaders who optimized for search engines using keywords, backlinks, technical SEO, and content production for more than a decade are now seeing that model disrupted by AI-powered answer engines that summarize, interpret, and recommend suppliers before a buyer clicks a link, according to Demand Gen Report.
The global marketing technology market is projected to reach $2.4 trillion by 2033, growing at a compound annual growth rate (CAGR) of 20.1% from 2026, according to a report by Grand View Research cited in Demand Gen Report. This expansion highlights the increasing reliance on digital tools for B2B marketing, with social media tools and AI-powered solutions dominating the market landscape.