Many B2B organizations manage between 12 and 20 martech tools, yet fewer than 10% of brands achieve strong cohesiveness across their product and channel portfolios, according to [MarTech](https://martech.org/build-a-martech-stack-that-makes-it-easy-to-manage-your-brand/). This inconsistency arises because tools often fail to work together toward a unified goal of maintaining brand elements across platforms like campaigns, sales enablement, and social media.
Marketing Ops