4 stories tagged #pipeline-analytics.
Pipeline analytics is where most "we missed forecast" conversations end up. The interesting work in 2026 is moving beyond stage-based reporting into deal-level scoring, velocity tracking, and pipeline-shape diagnostics. Stories below cover the operating shifts.
A new Gartner study reports that AI tools save sellers an average of 4.8 hours per week, yet 72% of sales organizations report low reinvestment of those savings into high-value activities.
The survey of 210 CSOs and senior sales leaders found AI delivering efficiency gains while most organizations leave the added capacity unused. The findings were released at the Gartner CSO & Sales Leader Conference held May 19-20, 2026 in Las Vegas.
In a recent episode of Conversation with MarTech, Naman Khan, who serves as CMO at Reevo, discusses the growing shift from fragmented best-of-breed tech stacks to unified, AI-native operating systems within revenue teams. Khan, having previously worked for Salesforce and Dropbox, highlights how these stacks impose an integration tax due to brittle APIs that result in data loss and inefficient sales processes, according to...
B2B event marketers are leveraging AI to repurpose single live events into extensive libraries of targeted content, thereby extending the lifespan and reach of event messaging, as detailed in a recent Demand Gen Report feature. This approach connects event engagement data with multi-channel account-based marketing (ABM) campaigns, enabling marketers to convert trade shows into drivers of pipeline creation and revenue.
The 2025 MarTech Replacement Survey indicates a broad-based drop in martech replacement activity, with marketing automation falling from 31.1% in 2024 to 19.4% in 2025, CRM decreasing from 22.1% to 9.7%, and email platforms dropping from 24.3% to 13.7%. This shift marks a departure from previous years of routine replacements, as reported in the survey.