2 stories tagged #marketing-metrics.
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Chief Marketing Officers (CMOs) must use strategic solutions backed by reliable data to show the impact of marketing decisions on an organization's long-term financial strength and shareholder value, according to MarTech. The board's emphasis on metrics connected to revenue and profitability means CMOs should avoid discussions centered on vanity metrics like increases in social followers or website page views, which do not link to financial outcomes.
According to [MarTech](https://martech.org/why-performance-marketing-needs-more-than-roas/), return on ad spend (ROAS) has long been the default metric for evaluating marketing performance, but it is no longer sufficient as digital ecosystems grow more complex and organizations demand clearer accountability for growth.