Operations leaders at the May 2026 MarTech Conference addressed how to stop AI point solutions from turning marketing stacks into disconnected messes, according to [MarTech](https://martech.org/the-art-of-doing-more-with-less-the-new-marketing-operations-stack/).
Jessica Kao, director of B2B GTM transformation advisor at Adobe, argued for centralized ownership of web, marketing, and sales operations.