At the May 2026 MarTech Conference, operations leaders focused on how AI adds governance complexity to modern GTM stacks while promising efficiencies, emphasizing the need to prevent disconnected AI point solutions from creating a 'spaghetti mess'. According to [MarTech](https://martech.org/the-art-of-doing-more-with-less-the-new-marketing-operations-stack/), panelists highlighted practical strategies for managing interconnected systems to achieve faster outcomes.
Jessica Kao, director of B2B...