2 stories tagged #data-integration.
A small set of stories on this topic. Browse the latest across all topics, or jump to a more active tag below.
View all news →
The average enterprise now has every martech tool it could ask for, yet most still say stack complexity and integration are the primary blockers to realizing value, according to Demand Gen Report.
CMOs and CIOs have spent the last decade building increasingly sophisticated martech ecosystems by adding customer data platforms for personalization, journey tools for orchestration, AI for optimization, and new analytics for attribution. Most martech stacks are not the real problem.
A recent panel at the May edition of The MarTech Conference found that almost all attendees said they were not at all confident in their ability to succeed in a cookieless world, according to [MarTech](https://martech.org/how-to-activate-first-party-data-across-the-b2b-journey/).
Many first-party data conversations remain limited to risk mitigation, consent banners, and legal frameworks. Compliance is treated as a required baseline rather than a complete strategy.