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Most martech stacks are not the primary obstacle to value. The architecture beneath them is, according to [Demand Gen Report](https://www.demandgenreport.com/demanding-views/your-martech-stack-isnt-the-problem-your-architecture-is/53082/).
CMOs and CIOs have spent the last decade adding platforms to address each new requirement. These include customer data platforms for personalization, journey tools for orchestration, AI for optimization, and analytics for attribution.
The average enterprise now has every martech tool it could ask for, yet most still say stack complexity and integration are the primary blockers to realizing value, according to Demand Gen Report.
CMOs and CIOs have spent the last decade building increasingly sophisticated martech ecosystems by adding customer data platforms for personalization, journey tools for orchestration, AI for optimization, and new analytics for attribution. Most martech stacks are not the real problem.