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3 stories tagged #ai-investments.

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Demand Gen

Gartner: $1.5 Trillion AI Spend in 2025 Faces Data Quality Barriers

Companies spent $1.5 trillion on artificial intelligence in 2025, according to Gartner, yet 73% of enterprise data leaders rank data quality as the primary barrier to AI success, surpassing issues like model accuracy, compute costs, and talent. Additionally, 60% of companies report little to no value from their AI investments, indicating that poor data underlies these challenges.

Enterprise marketing teams manage stacks involving multiple systems, where leads flow from sources such as paid...

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Close-up of a quarterly sales report showing bar charts on paper.
RevOps

Gartner: $1.5 Trillion AI Spend Faces Data Quality Barriers

Companies invested $1.5 trillion in artificial intelligence in 2025, according to Gartner, yet 73% of enterprise data leaders identify data quality as the primary barrier to AI success, ranking it above model accuracy, compute costs, and talent. Additionally, 60% of companies report little to no value from their AI investments, indicating that the issue lies not with AI technology itself but with underlying data problems.

Enterprise marketing teams manage data across multiple systems, with...

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Close-up of a stock report showing a financial data graph.
RevOps

Data Quality Emerges as Top Barrier to AI Success in B2B

Companies spent $1.5 trillion on artificial intelligence in 2025, according to Gartner, yet 73% of enterprise data leaders identify data quality as the primary barrier to AI success, surpassing concerns like model accuracy and compute costs. Additionally, 60% of companies report little to no value from their AI investments, indicating that the issue lies not with the technology itself but with underlying data problems.

Enterprise marketing teams manage stacks comprising around 12 systems,...

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