2 stories tagged #RevOps.
Revenue operations is the function that connects sales, marketing, and customer success around a single revenue number. RevOps news on this page covers the practitioners building that function, the tools they buy, the metrics they argue over, and the operating cadences that separate teams hitting forecast from teams missing it.
The signal worth tracking changes quarter by quarter. In 2025 it was the collapse of median B2B win rates from 23% to 19% (First Page Sage) and the lengthening of sales cycles by 22% since 2022 (Digital Bloom). In 2026 it is the shift from predictive to prescriptive forecasting and the consolidation of point tools into integrated revenue platforms.
For practitioners, the value of a RevOps news feed is filtering. Most product announcements do not change how anyone operates. The ones that do are worth reading carefully. The stories below are curated for that signal.
Organizations have long treated enterprise content as a storage issue, with documents organized and archived across shared drives, PDFs, presentations, and internal systems, according to [MarTech](https://martech.org/you-could-already-have-the-data-ai-needs-to-deliver-value/).
At the Spring 2026 MarTech conference, participants in the MarTech Vibe Marketing Lab engaged in hands-on collaboration to create marketing tools for Harlem Grown, a nonprofit dedicated to urban farming and youth mentorship, where one team developed a story engine to transform a single impact story into various content pieces while maintaining consistent voice.