#AEO

B2B marketing leaders have optimized for search engines using keywords, backlinks, technical SEO, and steady content production for more than a decade, but this approach is now being disrupted by AI-powered answer engines that summarize, interpret, and recommend suppliers before buyers click links, according to Demand Gen Report.

B2B marketing leaders who optimized for search engines using keywords, backlinks, technical SEO, and content production for over a decade must now adapt as AI-powered answer engines summarize, interpret, and recommend suppliers before buyers click links, according to Demand Gen Report.