#AI-tools

Marketers are replacing SaaS tools with AI-built alternatives, resulting in increased vendor churn, as detailed in a recent MarTech article. Mid-market firms have experienced a 35% year-over-year decline in renewals for single-function martech tools, according to Chiefmartec & MartechTribe’s 'Martech for 2026 Report.' Chris Penn, co-founder and chief data officer at TrustInsights.ai, states that vibe coding makes software a complete commodity, with about 63% of its users being non-developers,...

The global marketing technology market is projected to reach $2.4 trillion by 2033, growing at a compound annual growth rate (CAGR) of 20.1% from 2026, according to a report by Grand View Research cited in Demand Gen Report. This expansion highlights the increasing reliance on digital tools for B2B marketing, with social media tools and AI-powered solutions dominating the market landscape.