The 2025 MarTech Replacement Survey indicates a broad-based decline in replacement activity across major martech categories, with marketing automation dropping from 31.1% in 2024 to 19.4% in 2025, CRM falling from 22.1% to 9.7%, and email platforms decreasing from 24.3% to 13.7%, according to [MarTech](https://martech.org/martech-replacement-is-slowing-and-that-changes-everything/).
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