#organizational-maturity

A Gartner survey conducted in early 2026 shows that chief marketing officers (CMOs) are allocating an average of 15.3% of their marketing budgets to AI initiatives, even as only 30% report having mature or fully developed AI readiness capabilities, according to [MarTech](https://martech.org/cmos-are-buying-ai-that-their-organization-isnt-ready-for/).

A Gartner survey conducted between January and March 2026 found that chief marketing officers (CMOs) are allocating an average of 15.3% of their marketing budgets to AI initiatives, even though only 30% report that their organizations have mature or fully developed AI readiness capabilities.