Marketing campaigns involve platforms, channels, and data flows, which can be managed without chaos by maintaining a broader operational perspective, according to [MarTech](https://martech.org/moving-beyond-silos-to-align-complex-customer-journeys/). This perspective improves speed to market, conversion rates, and customer satisfaction, as martech practitioners work across organizational and technical boundaries.
In multi-channel journey orchestration, teams navigate systems, teams, and...