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Demand Gen

Data Quality Tops Barriers to AI Success in Enterprises

Companies invested $1.5 trillion in artificial intelligence in 2025, according to Gartner, yet 73% of enterprise data leaders identify data quality as the leading barrier to AI success, surpassing issues like model accuracy and compute costs. Additionally, 60% of companies report little to no value from their AI investments, indicating that the root problem lies in underlying data rather than the technology itself.

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