Companies invested $1.5 trillion in artificial intelligence in 2025, according to Gartner, yet 73% of enterprise data leaders identify data quality as the primary barrier to AI success, ranking it above model accuracy, compute costs, and talent. Additionally, 60% of companies report little to no value from their AI investments, indicating that the issue lies not with AI technology itself but with underlying data problems.
Enterprise marketing teams manage data across multiple systems, with...