Marketers are replacing SaaS tools with AI-built alternatives, resulting in increased vendor churn, as detailed in a recent MarTech article. Mid-market firms have experienced a 35% year-over-year decline in renewals for single-function martech tools, according to Chiefmartec & MartechTribe’s 'Martech for 2026 Report.' Chris Penn, co-founder and chief data officer at TrustInsights.ai, states that vibe coding makes software a complete commodity, with about 63% of its users being non-developers,...
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