CMOs need strategic solutions backed by reliable data to demonstrate the impact of marketing decisions in board meetings, according to [MarTech](https://martech.org/the-4-marketing-metrics-that-matter-in-the-boardroom/), where the focus is on long-term financial strength and shareholder value.
Marketing communications with boards can falter when discussions shift from macro-level profitability to increases in social followers or website page views, which are vanity metrics that do not connect...