#MarTech

At the May 2026 MarTech Conference, a panel moderated by Angela Vega, director of capabilities and operations at Expedia Group, featured marketing leaders discussing how brands can deliver personalized customer experiences without appearing invasive. The session, titled "Winning attention without losing trust: creating meaningful moments across the customer journey," included Alec Haase, general manager of AI products at High Touch; Sean Nowlin, founder and CEO of Spotlight IQ; and Ed Poppe,...

At the Spring 2026 MarTech conference, participants in the MarTech Vibe Marketing Lab worked in small teams to create marketing tools for Harlem Grown, a nonprofit focused on urban farming and youth mentorship, revealing challenges in maintaining brand consistency with AI-generated content. One team developed a story engine to transform a single impact story into various content pieces across channels while ensuring a consistent voice, as detailed in the lab's hands-on collaboration.

At the Spring 2026 MarTech conference, participants in the MarTech Vibe Marketing Lab collaborated on creating tools like a story engine for Harlem Grown, a nonprofit focused on urban farming and youth mentorship, to generate consistent content across channels.

At the Spring 2026 MarTech conference, participants in the MarTech Vibe Marketing Lab collaborated on hands-on projects, including creating a story engine for Harlem Grown, a nonprofit focused on urban farming and youth mentorship, to transform a single impact story into various content pieces while maintaining consistent voice, according to [MarTech](https://martech.org/if-your-ai-content-feels-generic-this-is-why/).