4 stories tagged #Gartner-insights.
A Gartner survey conducted between January and March 2026 found that CMOs are allocating an average of 15.3% of their marketing budgets to AI initiatives, even as only 30% report that their organizations have mature or fully developed AI readiness capabilities, according to [MarTech](https://martech.org/cmos-are-buying-ai-that-their-organization-isnt-ready-for/).
CMOs are allocating an average of 15.3% of their marketing budgets to AI initiatives, yet only 30% report that their organizations possess mature or fully developed AI readiness capabilities, according to Gartner's 2026 CMO Spend Survey. This discrepancy means that while 70% of CMOs identify becoming an AI leader as a critical goal for 2026, the same proportion acknowledges that their internal processes are not sufficiently mature to implement and scale AI effectively.
Gartner's findings...
A Gartner survey conducted in early 2026 shows that chief marketing officers (CMOs) are allocating an average of 15.3% of their marketing budgets to AI initiatives, even as only 30% report having mature or fully developed AI readiness capabilities, according to [MarTech](https://martech.org/cmos-are-buying-ai-that-their-organization-isnt-ready-for/).
A Gartner survey conducted between January and March 2026 found that chief marketing officers (CMOs) are allocating an average of 15.3% of their marketing budgets to AI initiatives, even though only 30% report that their organizations have mature or fully developed AI readiness capabilities.