#AI-in-martech

As AI reshapes martech by enabling companies to replace software vendors with AI-enabled tools, affiliate programs remain an area where technology alone falls short. According to MarTech, companies often treat affiliate marketing as a set-and-forget channel despite its average return of 12 to 15 times spend, leading to underutilization of martech stack capabilities.

As AI reshapes martech by enabling companies to replace software vendors and IT services with custom tools, affiliate marketing remains an area where technology alone falls short, according to MarTech. Despite an average return of 12 to 15 times spend for affiliate programs, many companies treat them as set-and-forget channels, which backfires as per the source material.

Affiliate marketing is not merely a channel but a portfolio of strategic partnerships that demands constant calibration,...