AI is already reshaping marketing by altering discovery, buying decisions, and market opportunity evaluations, yet many marketing leaders are primarily assessed on campaign execution rather than enterprise transformation, according to MarTech. Gartner research indicates that 82% of business leaders believe their company’s brand and culture must evolve to match AI advancements, but only 15% of CEOs consider their marketing leader strongly AI savvy, putting marketing's strategic relevance at...
Marketing Ops